Food cart design & Branding


The mission was to define an identity and strategic positionning for Kountry Veggyz wich is a street food shop offering "meat alike" vegetarian burgers.
The challenge was to get it attractive even for omnivorous people looking for healthy food and by this way touch a wider range of potential customers.

Brand concept - Kountry Veggyz


Brand identity and strategic positionning built arround the idea of fitting the two comonly opposed concept of "traditional healthy food" and "vegetarian food".


  • High quality

  • Traditional

  • Meat alike

  • Environment friendly

  • French Touch

Logo design - Kountry Veggyz

Food cart design and production

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