Food cart design & Branding

The mission was to define an identity and strategic positionning for Kountry Veggyz wich is a street food shop offering "meat alike" vegetarian burgers.
The challenge was to get it attractive even for omnivorous people looking for healthy food and by this way touch a wider range of potential customers.

Brand concept - Kountry Veggyz

Brand identity and strategic positionning built arround the idea of fitting the two comonly opposed concept of "traditional healthy food" and "vegetarian food".

  • High quality

  • Traditional

  • Meat alike

  • Environment friendly

  • French Touch


Logo design - Kountry Veggyz


Food cart design and production