Launching an European brand in Thailand: Afflelou Paris.
Afflelou is known as the #1 optical franchise in France. Afflelou Paris been carrying the mission of taking eyeglasses from a burden to fun fashion accessories at a time that eyeglasses weren't trendy yet.
Afflelou Offers a serious and professional service thank to their rigor and expertise and shows the appeal of a warm and "close to customer" brand.
Our team has been in charge of their first launch in Thailand in tight collaboration with their in-house marketing team based in Europe.